Growth Designer
Growth Designer
Growth Designer
Call me Alex! UX/Product Designer focused on creating value for both people and businesses. Design is my passion, but numbers are my friends. I’ve been designing for web and apps for four years, three of which were in the e-commerce space. CRO, SEO, and data analytics are no strangers to me. Let's grow together!
Call me Alex! UX/Product Designer focused on creating value for both people and businesses. Design is my passion, but numbers are my friends. I’ve been designing for web and apps for four years, three of which were in the e-commerce space. CRO, SEO, and data analytics are no strangers to me. Let's grow together!
Call me Alex! UX/Product Designer focused on creating value for both people and businesses. Design is my passion, but numbers are my friends. I’ve been designing for web and apps for four years, three of which were in the e-commerce space. CRO, SEO, and data analytics are no strangers to me. Let's grow together!
Tools I have strong expertise in
Tools I have strong expertise in
Case Studies
Case Studies
As a UX/UI generalist, I’ve covered the full process: from UX research to high-fidelity prototyping and documentation. AI tools are an integral part of my workflow. These projects also showcase my work in E-commerce, where I focused on conversion optimization and A/B testing.
As a UX/UI generalist, I’ve covered the full process: from UX research to high-fidelity prototyping and documentation. AI tools are an integral part of my workflow. These projects also showcase my work in E-commerce, where I focused on conversion optimization and A/B testing.
As a UX/UI generalist, I’ve covered the full process: from UX research to high-fidelity prototyping and documentation. AI tools are an integral part of my workflow. These projects also showcase my work in E-commerce, where I focused on conversion optimization and A/B testing.
Recommended Case Study
Optimizing Ecommerce UX
Project from 2024. A complete redesign and UX overhaul for a jewelry brand. We created a refreshed identity with a more mature look and intuitive Ecommerce experience.
Mobile-First Approach
Conversion Rate Optimization
UX & UI Design, A/B Testing
Recommended Case Study
Optimizing Ecommerce UX
Project from 2024. A complete redesign and UX overhaul for a jewelry brand. We created a refreshed identity with a more mature look and intuitive Ecommerce experience.
Mobile-First Approach
Conversion Rate Optimization
UX & UI Design, A/B Testing
Recommended case study
Optimizing Ecommerce UX
Complete redesign and UX overhaul for a jewelry brand. A refreshed identity with a more mature look and intuitive Ecommerce UX.
Mobile-First Approach
Conversion Rate Optimization
UX & UI Design, A/B Testing
Recommended Case Study
Optimizing Ecommerce UX
Project from 2024. A complete redesign and UX overhaul for a jewelry brand. We created a refreshed identity with a more mature look and intuitive Ecommerce experience.
Mobile-First Approach
Conversion Rate Optimization
UX & UI Design, A/B Testing
Designer vs AI. What can it do?
From 0 → 1 is now posible with prompting. In this case study I showcase five months of hard work in UX Design versus 3 days of vibe coding the same App
AI Tools in UX
Mobile App
Vibe coding
Designer vs AI. What can it do?
From 0 → 1 is now posible with prompting. In this case study I showcase five months of hard work in UX Design versus 3 days of vibe coding the same App
AI Tools in UX
Mobile App
Vibe coding
Designer vs AI. What can it do?
From 0 → 1 is now posible with prompting. In this case study I showcase five months of hard work in UX Design versus 3 days of vibe coding the same App
AI Tools in UX
Mobile App
Vibe coding
Designer vs AI. What can it do?
From 0 → 1 is now posible with prompting. In this case study I showcase five months of hard work in UX Design versus 3 days of vibe coding the same App
AI Tools in UX
Mobile App
Vibe coding
E-Learning: SpeakTu App
Project from 2021. Shows a complete Case Study on a language learning app from start to finish.
E-Learning
App Design
UX & UI Design
E-Learning: SpeakTu App
Project from 2021. Shows a complete Case Study on a language learning app from start to finish.
E-Learning
App Design
UX & UI Design
E-Learning: SpeakTu App
Project from 2021. Shows a complete Case Study on a language learning app from start to finish.
E-Learning
App Design
UX & UI Design
Recommendations from people I've worked with
Recommendations from people I've worked with
Alex skillfully combines aesthetic aspects with business goals and is a master of pixel-perfect design.
He led the full web relaunch and coordinated the development agency with confidence and structure.
He is highly collaborative, adapts easily to different working styles, and contributes positively to team dynamics.Elena Becker
PURELEI, Teamlead Ecommerce, UX Design Expert, Scrum Master
Alex handles complex tasks with the utmost precision and inspires the team through his work.
He quickly developed from Junior to Professional through outstanding performance and a strong passion for growth.
Reliable, creative, and a true team player – working with Alex was an absolute pleasure.
Stefanie Kindler
dm-drogerie markt, Int. Product Owner for the App / Chief Ecommerce Officer @PURELEI
Alex is a reliable, results-driven UX Designer with significant experience on key projects like a Loyalty Program and Online Shop Rebuild, He demonstrates a deep understanding of business needs, with work that directly improves key KPIs.
Beyond his design skills, Alex is a great team member – calm, clear in communication, supportive, strategic, and a pleasure to work with.
Lisa Eisermann
Naturida, Senior E-Commerce Managerin / Product Owner Mobile App @PURELEI
Alex skillfully combines aesthetic aspects with business goals and is a master of pixel-perfect design.
He led the full web relaunch and coordinated the development agency with confidence and structure.
He is highly collaborative, adapts easily to different working styles, and contributes positively to team dynamics.Elena Becker
PURELEI, Teamlead Ecommerce, UX Design Expert, Scrum Master
Alex handles complex tasks with the utmost precision and inspires the team through his work.
He quickly developed from Junior to Professional through outstanding performance and a strong passion for growth.
Reliable, creative, and a true team player – working with Alex was an absolute pleasure.
Stefanie Kindler
dm-drogerie markt, Int. Product Owner for the App / Chief Ecommerce Officer @PURELEI
Alex is a reliable, results-driven UX Designer with significant experience on key projects like a Loyalty Program and Online Shop Rebuild, He demonstrates a deep understanding of business needs, with work that directly improves key KPIs.
Beyond his design skills, Alex is a great team member – calm, clear in communication, supportive, strategic, and a pleasure to work with.
Lisa Eisermann
Naturida, Senior E-Commerce Managerin / Product Owner Mobile App @PURELEI
Alex skillfully combines aesthetic aspects with business goals and is a master of pixel-perfect design.
He led the full web relaunch and coordinated the development agency with confidence and structure.
He is highly collaborative, adapts easily to different working styles, and contributes positively to team dynamics.Elena Becker
PURELEI, Teamlead Ecommerce, UX Design Expert, Scrum Master
Alex handles complex tasks with the utmost precision and inspires the team through his work.
He quickly developed from Junior to Professional through outstanding performance and a strong passion for growth.
Reliable, creative, and a true team player – working with Alex was an absolute pleasure.
Stefanie Kindler
dm-drogerie markt, Int. Product Owner for the App / Chief Ecommerce Officer @PURELEI
Alex is a reliable, results-driven UX Designer with significant experience on key projects like a Loyalty Program and Online Shop Rebuild, He demonstrates a deep understanding of business needs, with work that directly improves key KPIs.
Beyond his design skills, Alex is a great team member – calm, clear in communication, supportive, strategic, and a pleasure to work with.
Lisa Eisermann
Naturida, Senior E-Commerce Managerin / Product Owner Mobile App @PURELEI
Alex skillfully combines aesthetic aspects with business goals and is a master of pixel-perfect design.
He led the full web relaunch and coordinated the development agency with confidence and structure.
He is highly collaborative, adapts easily to different working styles, and contributes positively to team dynamics.Elena Becker
PURELEI, Teamlead Ecommerce, UX Design Expert, Scrum Master
Alex handles complex tasks with the utmost precision and inspires the team through his work.
He quickly developed from Junior to Professional through outstanding performance and a strong passion for growth.
Reliable, creative, and a true team player – working with Alex was an absolute pleasure.
Stefanie Kindler
dm-drogerie markt, Int. Product Owner for the App / Chief Ecommerce Officer @PURELEI
Alex is a reliable, results-driven UX Designer with significant experience on key projects like a Loyalty Program and Online Shop Rebuild, He demonstrates a deep understanding of business needs, with work that directly improves key KPIs.
Beyond his design skills, Alex is a great team member – calm, clear in communication, supportive, strategic, and a pleasure to work with.
Lisa Eisermann
Naturida, Senior E-Commerce Managerin / Product Owner Mobile App @PURELEI
Alex skillfully combines aesthetic aspects with business goals and is a master of pixel-perfect design.
He led the full web relaunch and coordinated the development agency with confidence and structure.
He is highly collaborative, adapts easily to different working styles, and contributes positively to team dynamics.Elena Becker
PURELEI, Teamlead Ecommerce, UX Design Expert, Scrum Master
Alex handles complex tasks with the utmost precision and inspires the team through his work.
He quickly developed from Junior to Professional through outstanding performance and a strong passion for growth.
Reliable, creative, and a true team player – working with Alex was an absolute pleasure.
Stefanie Kindler
dm-drogerie markt, Int. Product Owner for the App / Chief Ecommerce Officer @PURELEI
Alex is a reliable, results-driven UX Designer with significant experience on key projects like a Loyalty Program and Online Shop Rebuild, He demonstrates a deep understanding of business needs, with work that directly improves key KPIs.
Beyond his design skills, Alex is a great team member – calm, clear in communication, supportive, strategic, and a pleasure to work with.
Lisa Eisermann
Naturida, Senior E-Commerce Managerin / Product Owner Mobile App @PURELEI
Alex skillfully combines aesthetic aspects with business goals and is a master of pixel-perfect design.
He led the full web relaunch and coordinated the development agency with confidence and structure.
He is highly collaborative, adapts easily to different working styles, and contributes positively to team dynamics.Elena Becker
PURELEI, Teamlead Ecommerce, UX Design Expert, Scrum Master
Alex handles complex tasks with the utmost precision and inspires the team through his work.
He quickly developed from Junior to Professional through outstanding performance and a strong passion for growth.
Reliable, creative, and a true team player – working with Alex was an absolute pleasure.
Stefanie Kindler
dm-drogerie markt, Int. Product Owner for the App / Chief Ecommerce Officer @PURELEI
Alex is a reliable, results-driven UX Designer with significant experience on key projects like a Loyalty Program and Online Shop Rebuild, He demonstrates a deep understanding of business needs, with work that directly improves key KPIs.
Beyond his design skills, Alex is a great team member – calm, clear in communication, supportive, strategic, and a pleasure to work with.
Lisa Eisermann
Naturida, Senior E-Commerce Managerin / Product Owner Mobile App @PURELEI
Alex skillfully combines aesthetic aspects with business goals and is a master of pixel-perfect design.
He led the full web relaunch and coordinated the development agency with confidence and structure.
He is highly collaborative, adapts easily to different working styles, and contributes positively to team dynamics.Elena Becker
PURELEI, Teamlead Ecommerce, UX Design Expert, Scrum Master
Alex handles complex tasks with the utmost precision and inspires the team through his work.
He quickly developed from Junior to Professional through outstanding performance and a strong passion for growth.
Reliable, creative, and a true team player – working with Alex was an absolute pleasure.
Stefanie Kindler
dm-drogerie markt, Int. Product Owner for the App / Chief Ecommerce Officer @PURELEI
Alex is a reliable, results-driven UX Designer with significant experience on key projects like a Loyalty Program and Online Shop Rebuild, He demonstrates a deep understanding of business needs, with work that directly improves key KPIs.
Beyond his design skills, Alex is a great team member – calm, clear in communication, supportive, strategic, and a pleasure to work with.
Lisa Eisermann
Naturida, Senior E-Commerce Managerin / Product Owner Mobile App @PURELEI
Alex skillfully combines aesthetic aspects with business goals and is a master of pixel-perfect design.
He led the full web relaunch and coordinated the development agency with confidence and structure.
He is highly collaborative, adapts easily to different working styles, and contributes positively to team dynamics.Elena Becker
PURELEI, Teamlead Ecommerce, UX Design Expert, Scrum Master
Alex handles complex tasks with the utmost precision and inspires the team through his work.
He quickly developed from Junior to Professional through outstanding performance and a strong passion for growth.
Reliable, creative, and a true team player – working with Alex was an absolute pleasure.
Stefanie Kindler
dm-drogerie markt, Int. Product Owner for the App / Chief Ecommerce Officer @PURELEI
Alex is a reliable, results-driven UX Designer with significant experience on key projects like a Loyalty Program and Online Shop Rebuild, He demonstrates a deep understanding of business needs, with work that directly improves key KPIs.
Beyond his design skills, Alex is a great team member – calm, clear in communication, supportive, strategic, and a pleasure to work with.
Lisa Eisermann
Naturida, Senior E-Commerce Managerin / Product Owner Mobile App @PURELEI
Alex skillfully combines aesthetic aspects with business goals and is a master of pixel-perfect design.
He led the full web relaunch and coordinated the development agency with confidence and structure.
He is highly collaborative, adapts easily to different working styles, and contributes positively to team dynamics.Elena Becker
PURELEI, Teamlead Ecommerce, UX Design Expert, Scrum Master
Alex handles complex tasks with the utmost precision and inspires the team through his work.
He quickly developed from Junior to Professional through outstanding performance and a strong passion for growth.
Reliable, creative, and a true team player – working with Alex was an absolute pleasure.
Stefanie Kindler
dm-drogerie markt, Int. Product Owner for the App / Chief Ecommerce Officer @PURELEI
Alex is a reliable, results-driven UX Designer with significant experience on key projects like a Loyalty Program and Online Shop Rebuild, He demonstrates a deep understanding of business needs, with work that directly improves key KPIs.
Beyond his design skills, Alex is a great team member – calm, clear in communication, supportive, strategic, and a pleasure to work with.
Lisa Eisermann
Naturida, Senior E-Commerce Managerin / Product Owner Mobile App @PURELEI
Alex skillfully combines aesthetic aspects with business goals and is a master of pixel-perfect design.
He led the full web relaunch and coordinated the development agency with confidence and structure.
He is highly collaborative, adapts easily to different working styles, and contributes positively to team dynamics.Elena Becker
PURELEI, Teamlead Ecommerce, UX Design Expert, Scrum Master
Alex handles complex tasks with the utmost precision and inspires the team through his work.
He quickly developed from Junior to Professional through outstanding performance and a strong passion for growth.
Reliable, creative, and a true team player – working with Alex was an absolute pleasure.
Stefanie Kindler
dm-drogerie markt, Int. Product Owner for the App / Chief Ecommerce Officer @PURELEI
Alex is a reliable, results-driven UX Designer with significant experience on key projects like a Loyalty Program and Online Shop Rebuild, He demonstrates a deep understanding of business needs, with work that directly improves key KPIs.
Beyond his design skills, Alex is a great team member – calm, clear in communication, supportive, strategic, and a pleasure to work with.
Lisa Eisermann
Naturida, Senior E-Commerce Managerin / Product Owner Mobile App @PURELEI
Alex skillfully combines aesthetic aspects with business goals and is a master of pixel-perfect design.
He led the full web relaunch and coordinated the development agency with confidence and structure.
He is highly collaborative, adapts easily to different working styles, and contributes positively to team dynamics.Elena Becker
PURELEI, Teamlead Ecommerce, UX Design Expert, Scrum Master
Alex handles complex tasks with the utmost precision and inspires the team through his work.
He quickly developed from Junior to Professional through outstanding performance and a strong passion for growth.
Reliable, creative, and a true team player – working with Alex was an absolute pleasure.
Stefanie Kindler
dm-drogerie markt, Int. Product Owner for the App / Chief Ecommerce Officer @PURELEI
Alex is a reliable, results-driven UX Designer with significant experience on key projects like a Loyalty Program and Online Shop Rebuild, He demonstrates a deep understanding of business needs, with work that directly improves key KPIs.
Beyond his design skills, Alex is a great team member – calm, clear in communication, supportive, strategic, and a pleasure to work with.
Lisa Eisermann
Naturida, Senior E-Commerce Managerin / Product Owner Mobile App @PURELEI
Alex skillfully combines aesthetic aspects with business goals and is a master of pixel-perfect design.
He led the full web relaunch and coordinated the development agency with confidence and structure.
He is highly collaborative, adapts easily to different working styles, and contributes positively to team dynamics.Elena Becker
PURELEI, Teamlead Ecommerce, UX Design Expert, Scrum Master
Alex handles complex tasks with the utmost precision and inspires the team through his work.
He quickly developed from Junior to Professional through outstanding performance and a strong passion for growth.
Reliable, creative, and a true team player – working with Alex was an absolute pleasure.
Stefanie Kindler
dm-drogerie markt, Int. Product Owner for the App / Chief Ecommerce Officer @PURELEI
Alex is a reliable, results-driven UX Designer with significant experience on key projects like a Loyalty Program and Online Shop Rebuild, He demonstrates a deep understanding of business needs, with work that directly improves key KPIs.
Beyond his design skills, Alex is a great team member – calm, clear in communication, supportive, strategic, and a pleasure to work with.
Lisa Eisermann
Naturida, Senior E-Commerce Managerin / Product Owner Mobile App @PURELEI